design
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Designing for the Right Audience
Stop arbitrarily choosing a typeface or a color palette just because it’s pretty. Aesthetics are a major part of any design, but in branding, looks alone won’t cut it. Choices you make while designing have a profound impact on your audience. Every decision helps set the tone and tailor your brand to fit the right… Continue reading
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Design’s Impact on Screen Reading
You may think reading and writing are the same, whether on paper or on a screen. It isn’t. According to Jakob Neilsen in an article with NN/G, “79 percent of our test users always scanned any new [web] page they came across.” People aren’t reading every single word of content; they search through, find the… Continue reading
Life: Designed 