branding
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Logo Design: Less is More
“A graphic designer with taste knows that less is more: that design is the servant of the written word” – William Zinsser, On Writing Well. Your logo is one of the first parts of your brand that people see. That’s why having a well-designed, simple logo is crucial for making a good first impression. A… Continue reading
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Brand Guidelines: The Most Important Part of the Branding Process
The following post is part of an experiment comparing two posts. This first post was created without any use of AI, and the next was completely generated by AI. The most important part of branding isn’t the logo or colors. They’re useless if you don’t explain how to use them. What are Brand Guidelines? Think… Continue reading
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Designing for the Right Audience
Stop arbitrarily choosing a typeface or a color palette just because it’s pretty. Aesthetics are a major part of any design, but in branding, looks alone won’t cut it. Choices you make while designing have a profound impact on your audience. Every decision helps set the tone and tailor your brand to fit the right… Continue reading
Life: Designed 