business
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Making a Product, But Who For?
This week I began preparations to launch my own digital product. Before we get into what I’ll be creating, we need to talk about who it’s for. I began with market research, evaluating what’s out there, defining potential audiences, and seeing what products might fit. The Audience I knew from the start that I wanted… Continue reading
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Breaking it Down: Planning a Large Scale Project
Last week I said that any good project starts with a plan. Then, I created a general outline, a proposal, for my plan to create an animated infographic talking about women’s reproductive rights. Now, it’s time to get into the nitty-gritty and plan out the remainder of my time working on this project. To help… Continue reading
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Brand Guidelines: The Most Important Part of the Branding Process
The most important part of branding isn’t the logo or colors. They’re useless if you don’t explain how to use them. What are Brand Guidelines? Think of a Lego set. You know what it’s supposed to look like and you have all the pieces. Without instructions, it’s difficult to achieve what you see on the… Continue reading
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Better than the Spreadsheet?
Why would I need a project management tool? Frankly, I had never even thought about having one for myself. I’m only one person; I don’t have a team of people doing my coursework. So why would I need a project management tool? Besides, I’ve been making do with my Google sheet. I have used that system since my first semester of college. I did not even know you could use… Continue reading
Life: Designed 