social-media
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What I Learned from Creating a Social Media Campaign for Trader Joe’s
Over the last seven weeks, I challenged myself to improve my social media strategy skills by putting together a concept social media campaign for Trader Joe’s. This process taught me a lot about all the work that goes into it before you hit post. From a competitive analysis to creating personas and planning content, there’s… Continue reading
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Links against Performance: Why to Keep Links out of Your Posts
“Click the link below” “Link in Bio” “Product is linked on TikTok Shop” We’re used to seeing links on social media. It’s commonplace now, but have you stopped to wonder if that’s what we should be doing? The Science of Social Media podcast says no. According to their research, which analyzed over 714 million tweets,… Continue reading
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Why Every Brand Should Have an Instagram
Having a social media presence as a brand today is invaluable. It can expand your reach and drive your business in ways never before possible. To have success on social media, you don’t need to be on every single site. Actually, you really need to put your time and effort into one site. With all… Continue reading
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A New Wave of Marketing in Your Pocket
Unless you’ve been living under a rock for the last 20 or so years, you know about social media. From Facebook to YouTube to TikTok, social media has revolutionized the world. For better or for worse, it’s not going away. Social Media isn’t just for funny cat videos or seeing what your friends from high… Continue reading
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Marketing Medium: Preparing for My Upcoming Medium.com Article
I have noticed a recent trend on Broadway. Theater goers aren’t following the rules, and the more significant a show is in pop culture, the worse it gets. Etiquette seems to be forgotten more and more with shows of this nature. From personal experiences to viral moments, I’ll be diving into this trend in my… Continue reading
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The Business of Happiness
It’s easy to blame yourself, but it’s not all your fault. It’s been a week after my digital detox, and I’m honestly scared to check my screentime. I know I’ve fallen back into the same cycle, endlessly scrolling on Instagram. Trust me, I have the hour time limit on it like I said I would, but for some reason it’s not stopping me at… Continue reading
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Take A Break From the Scroll
Oh, I’ll just scroll on Instagram a little. A couple of minutes can’t hurt. A couple of minutes adds up fast. Before you know it, you’ve spent days wasted away scrolling on your phone. Typically, I don’t even want to think about how much time I am losing when I’m sucked into my phone. Then… Continue reading
Life: Designed 