Life: Designed

July 16, 2026

Breaking it Down: Planning a Large Scale Project

Last week I said that any good project starts with a plan. Then, I created a general outline, a proposal, for my plan to create an animated infographic talking about women’s reproductive rights. Now, it’s time to get into the nitty-gritty and plan out the remainder of my time working on this project. To help… Continue reading

Content Creation

animation, Asana, business, marketing, motion-graphics, planning, project-management
July 11, 2026

Starting on the Right Foot: The Importance of the Project Proposal

Any good project starts with a plan. Taking the time to create a plan allows you to start on the right foot. It allows you to work efficiently and avoid backtracking. It allows you to make the best possible project. A project proposal forces you to think and plan out your project before jumping right… Continue reading

Content Creation

project-management, digital-marketing, marketing, research, motion-graphics, animation
June 29, 2026

What I Learned from Creating a Social Media Campaign for Trader Joe’s

Over the last seven weeks, I challenged myself to improve my social media strategy skills by putting together a concept social media campaign for Trader Joe’s. This process taught me a lot about all the work that goes into it before you hit post. From a competitive analysis to creating personas and planning content, there’s… Continue reading

Social Media Practice

digital-marketing, marketing, social-media, Trader Joe’s
June 16, 2026

Links against Performance: Why to Keep Links out of Your Posts

“Click the link below” “Link in Bio” “Product is linked on TikTok Shop” We’re used to seeing links on social media. It’s commonplace now, but have you stopped to wonder if that’s what we should be doing? The Science of Social Media podcast says no. According to their research, which analyzed over 714 million tweets,… Continue reading

Social Media Practice

business, digital-marketing, Links, marketing, seo, social-media
May 29, 2026

Why Every Brand Should Have an Instagram

Having a social media presence as a brand today is invaluable. It can expand your reach and drive your business in ways never before possible. To have success on social media, you don’t need to be on every single site. Actually, you really need to put your time and effort into one site. With all… Continue reading

Social Media Practice

business, digital-marketing, marketing, social-media, technology
May 25, 2026

A New Wave of Marketing in Your Pocket

Unless you’ve been living under a rock for the last 20 or so years, you know about social media. From Facebook to YouTube to TikTok, social media has revolutionized the world. For better or for worse, it’s not going away. Social Media isn’t just for funny cat videos or seeing what your friends from high… Continue reading

Social Media Practice

business, digital-marketing, social-media, technology
February 28, 2026

Marketing Medium: Preparing for My Upcoming Medium.com Article

I have noticed a recent trend on Broadway. Theater goers aren’t following the rules, and the more significant a show is in pop culture, the worse it gets. Etiquette seems to be forgotten more and more with shows of this nature. From personal experiences to viral moments, I’ll be diving into this trend in my… Continue reading

Writing for Interactive Media

digital-marketing, marketing, social-media, theater, writing
February 13, 2026

Logo Design: Less is More

“A graphic designer with taste knows that less is more: that design is the servant of the written word” – William Zinsser, On Writing Well. Your logo is one of the first parts of your brand that people see. That’s why having a well-designed, simple logo is crucial for making a good first impression. A… Continue reading

Writing for Interactive Media

brand-identity, branding, digital-marketing, logo-design, logos, marketing
February 6, 2026

Brand Guidelines: The Most Important Part of the Branding Process

The most important part of branding isn’t the logo or colors. They’re useless if you don’t explain how to use them. What are Brand Guidelines? Think of a Lego set. You know what it’s supposed to look like and you have all the pieces. Without instructions, it’s difficult to achieve what you see on the… Continue reading

Writing for Interactive Media

brand-guidlines, branding, business, digital-marketing, marketing
January 31, 2026

Designing for the Right Audience

Stop arbitrarily choosing a typeface or a color palette just because it’s pretty. Aesthetics are a major part of any design, but in branding, looks alone won’t cut it. Choices you make while designing have a profound impact on your audience. Every decision helps set the tone and tailor your brand to fit the right… Continue reading

Writing for Interactive Media

brand-design, branding, color, design, digital-marketing, marketing, typeface

About Me

Hi I’m Soph. I’m a passionate graphic and motion designer with an eye for detail. I am
a current Graphic and Interactive Design
major with a Film and Television Minor at Quinnipiac University. I work as an Assistant Designer at Meraki & Co. Wedding + Event Styling. I aspire to be a brand and packaging designer and I am so excited for you to follow
me along on my journey.